ADVERTISING | ART DIRECTION
Safeguard Philippines: The Philippines' #1 Germ Protection Soap
We developed a comprehensive campaign for Safeguard Philippines, highlighting its essential role in every Filipino household. As the Regional Senior Art Director for Safeguard, I successfully managed this account for five years.
SAFEGUARD
Back-to-School Germs
As kids head back to school, so do germs. We crafted a campaign for Safeguard Philippines to emphasize the importance of germ protection during the school season.
We created a character inspired by the germs encountered when not using Safeguard soap. This engaging character was introduced during our back-to-school campaign, effectively highlighting the importance of germ protection for students.
The 0.1% Germs
This campaign highlights the 0.1% of germs that are typically hard to kill. With Safeguard, you can eliminate even those stubborn germs, ensuring comprehensive protection.
Welcome home, Germs
Even when we’re at home, we might not be safe from germs. Trust only Safeguard! Its Double Protection removes 99.9% of germs and protects for up to 24 hours.
Safeguard Extra Cooling
Now with Extra Cooling! Experience the refreshing sensation of our improved formula, perfect for keeping you and your family feeling fresh and close together.
Fun with Germs, Safe with Safeguard
Kids love getting dirty and picking up germs. With Safeguard, they also love getting clean and washing those germs away.
Safeguard Camellia
Enjoy time with your family using the new Safeguard White Camellia!
No more compromises with 99.9% germ protection and a long-lasting fragrance enriched with Camellia extracts for soft, lovable skin. Say goodbye to germs!
Safeguard Max Pinabango
Amoy bacteriASIM ka na ba? Use Safeguard Max Pinabango! Tanggal bacteriASIM at fresh buong araw!
Lurkers
Within seconds after wash, germs can come back! Switch now to Safeguard! Not only removes germs, but continues to protect even after wash! Basta Safeguard, SAFE!