ADVERTISING | ART DIRECTION
HUGAS NA RIN YAN
HUGAS NA RIN YAN (Good Enough Handwashing Ain't Good Enough) How a villainous, rapping germ became an unexpected ally for proper hand washing. We did it with a little reverse psychology and a bling-wearing, free-styling, mic dropping, green fella named Fred d’ Germ. This obnoxious little germ became the Philippines’ first rapper influenzah (influencer). For his debut rap single “Hugas na rin yan” or “That’s as good as washing”, he used his dope rhymes to rap about the worst handwashing styles that Pinoys are guilty of. Unfortunately for him, he gets schooled by Safeguard, represented by the country’s most prolific rapper- Gloc 9
AWARDS WON
Kidlat Awards Philippines | Bronze | Audio
Singapore Gongs | Finalist | Best use of Cultural Insights
Tambuli Awards | Finalist | Audio
Fred D' Germ defeated in virtual rap battle, millions of Pinoys join #SafeWash Movement
After trading fiery rhymes, rhythms and bars, Safeguard rappers emerged victorious against viral performer Fred D’ Germ in the recently concluded Raprapan sa Global Handwashing Day, a virtual rap battle that pitted proper handwashing advocates against emcees backing dirty habits.
