For 85 years, Ribena has been an iconic brand in Malaysia, Singapore, and Hong Kong, symbolizing childhood. However, as young adults, former Ribena lovers stop drinking it.
The Challenge: How do we make them crave their favorite childhood blackcurrant juice again?
MAKE IT RIGHT: It’s always the drink that Mum gave them as a child - young adults have no experience or associations with buying Ribena for themselves!
MAKE IT MAGIC: Ribena is so uniquely sour-sweet, shimmy-inducing that makes you go OOH JUICY! Making it the perfect remedy to juice up “little dip” moments that inevitably happen in the young adult’s day
ADVERTISING | ART DIRECTION
RIBENA
Sip Happens
It’s inevitable – life’s little dips, stutters and hiccups.
But just as sure is the uplift that comes with an
OOH JUICY sip of Ribena.
The Dip Moment
When you’re waiting for the Grab ride that has been 5 min away for the last 6 min
RIBENA KEY VISUAL FOR SINGAPORE
RIBENA KEY VISUAL FOR MALAYSIA
-
![]()
SOCIAL POST TEASER
To launch the new Ribena -
![]()
SOCIAL POST: HEALTHIER CHOICE
-
![]()
SOCIAL POST
-
![]()
SOCIAL POST
