The task was to design a mascot that would serve as a beacon for people to be vigilant against scams and fraud. The character should embody trust, intuition and alertness. The mascot should be an ambassador for confidence in digital banking services and foster a positive attitude towards being proactive in safeguarding oneself against scams.
Together with top Art Director, Lorenzo Alajar, we designed the solution through a character that radiates confidence that is approachable. This mascot aims to empower Singaporeans to trust their innate capabilities to discern potential scams, frauds, and suspicious activities.
Association of Banks in Singapore:
Detective Barkley
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