During a trip to Sri Lanka, BBDO Guerrero staffers found paper made from elephant dung, inspiring the "Crap Ideas Book" The paper was shipped to Malaysia, silk-screened with designs, and bound into books, illustrating that great advertising often starts with bad ideas.

The book's unique appeal and courses in cities worldwide, like Beirut, Moscow, and Singapore, generated high demand. The agency is now considering commercial production. The book's tactile imperfections highlight the craft and passion behind its creation, making a strong impression on prospective clients.